![]() In 2017 we identified 20 megatrends, and short-listed eight for in-depth analysis. A megatrend also has wide impact across a whole range of consumer industries. What’s a Megatrend?Ī megatrend is a long-term shift in consumer behaviour. Our five drivers are: Shifting Economic Power, Population Change, Environmental Shifts and Pressures, Technology and Changing Values. We identified five drivers, all socio-economic, which we believe combine to generate and shape consumer megatrends. To better understand changing consumer behaviour, to differentiate a megatrend from a fad, and to refine innovation strategies, it’s imperative to fully understand what is changing and why.Ī driver is an underlying force driving change. ![]() Megatrend analysis helps businesses better anticipate market developments and lead both incremental and disruptive change for their industries. Today’s environment of fast-paced change makes it more challenging than ever to keep up with competitors.
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